Offer and audience alignment
Set up a controlled experiment with a useful metric and a clear decision rule.
A/B testing implementation
Give your next website change a measurable test.
Set up a controlled experiment with a useful metric and a clear decision rule.
Project valueQuoted to scopeNo payment before scope agreement
DeliveryAgreed with your quoteScoped after discovery; after brief, access and approvals
Your first milestoneFind the frictionA useful review point before the next stage
Measure the outcome, not just the click
Technical implementation details
A button click is not a sale. We align the page, form and measurement plan around qualified enquiries or transactions so subsequent decisions have a useful basis.
A usable measurement plan
The measurement plan connects the agreed work to meaningful customer actions.
In our clients’ words.
“I am sure we’ll work together again.”
“They are very professional and they take their time on their work to provide you the best possibilities for your project.”
“ICM performed a stellar job on this contract and they ALWAYS give more than what you bargain for.”
WHAT YOU RECEIVE
Your A/B testing implementation project, clearly defined.
Businesses improving an existing website, acquisition journey or marketing workflow.
Test hypothesis
Run agreed representative cases and record the outcome and remaining limitations. Results identify the tested environment and coverage; they do not imply that every device, attack or future business condition was tested.
Variant implementation
Configure the agreed environment and named functionality, with ownership and access recorded. A staging or controlled release is used where feasible, followed by the specified functional checks and a documented rollback route.
Results framework
The brief defines the exact results framework required for a/b testing implementation. We show the named output at its review milestone and record any data, access or third-party dependencies before handover.
Scope and requirements
Tests need sufficient traffic and duration; early differences are not proof.
Any additional work is scoped and priced for your approval.
THE DELIVERY PATH
From your brief to the finished work.
Follow the preparation, review and delivery stages for this service.
Find the friction
Review the audience, offer, traffic source and existing customer journey.
Choose the intervention
Agree the content, technical change or experiment and its success measure.
Implement and check
Verify the experience, events and relevant platform connections.
Review what changed
Report the implementation and the evidence available for the next decision.
What is included?
Includes Test hypothesis, Variant implementation and Results framework. Tests need sufficient traffic and duration; early differences are not proof.
Can you guarantee rankings or revenue?
No. We define the work and measure outcomes, but search engines, audiences and competition are outside our control.
Is advertising spend included?
Media budgets and third-party subscriptions are separate from the implementation fee.
What if the website has very little traffic?
We prioritize clear usability and measurement first. Reliable statistical A/B-test conclusions require adequate traffic and a suitable test design.
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YOUR NEXT LEAP STARTS HERE
Ready to put A/B testing implementation to work?
Share the change you want to make. We will help turn it into a clear, practical project.